Content optimization to increase the visibility of academic studies conducted
Requested by:
A rhinoplasty surgeon.
Objective:
Making his/her academic publications and studies more visible on digital platforms.
The benefit wanted to be revealed:
Reflecting the content of his/her works on search engines and social media websites and providing benefits to the readers in this context.
Search for the solution:
She/he told her/his social circle to follow and like posts, she/he shared on his/her social media accounts, but it was not a successful process. Reached Altahonos on social media. He/she applied.
Solution:
- Keywords were determined with technical analysis.
- The communication strategy was determined.
- Social media accounts were optimized.
- Visual and content production works were carried out.
- A personal blog website was created by compiling all the seminars she/he has given and books she/he has written.
- Social media pages and Google My Business account were opened for him/her, and the necessary optimization was made.
- The visibility of the determined links on search engines and social media was increased.
- Detailed solution and outcome reporting was made.
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